Travel agency software acts as a central hub, streamlining the management and automation of your travel business’s sales, bookings, refunds, back office and revenue management. As an OTA, it is essential to know what features of travel agency software you can leverage to upscale your business.

We are listing some features below:

Booking and Cancellation System: Today, almost every booking is carried out online. As an OTA, it becomes your priority to connect with Global Distribution Systems (GDS), and other hotel and activity suppliers, which will provide access to your end-users with the best deals. Here, travel agency software improves and speeds up the booking process, offering customers more options such as multi-language support, updated pricing, multiple payment options, auto confirmations and notifications.

The booking system also allows you to track and manage all bookings in one place, ensuring accuracy and avoiding overbooking. OTAs can receive real-time updates on cancellations and modifications, which allows for proactive communication with customers.

Accounting System: Integrating your platform with accounting software is essential. It covers online payment with secure SSL encryption, invoices for both partners and clients, detailed financial statements, sales commission calculations, and data analysis.

Accounting systems integrated with various payment gateways to accept credit cards, debit cards, and online wallets streamline the booking process, helping end-users make a hassle-free payment quicker and enhancing their experience.

Itinerary building can be a tedious and tricky task as there are too many factors to consider when planning a trip, such as means of transportation, hotels, and exciting events. If an OTA provides all this information in a detailed manner, it becomes much easier for customers to select a tour package that they specifically need.

An itinerary software can help you create tour packages with the best touring options for the client’s budget and wish. These tours can be segmented into individual, group or corporate travel plans. A well-designed tour plan with plenty of good features also makes you stand out from other OTAs.

Customer Relationship Management Systems are significant when collecting customer data and offering relevant services based on their segment. OTA can utilize this data to create discounted and promotional offers. CRM often provides saving and organizing customer data, segmentation of buyers and providers, and detailed reports on clients, partners, and tours. Additionally, it collects customer reviews, personalized offer development, loyalty programs, newsletters, and more.

Access to crucial data unlocks fresh marketing opportunities. However, visibility is the key. Equipped with effective marketing tools, you can create targeted campaigns, manage social media presence, and build strong customer relationships, making advertising more effective and customers happier.